July 16, 2012

The Most Important Question to Ask a Seller’s Agent

Selling a home in today’s market is all about the Internet; or, more specifically, the Internet exposure. Because of this, one of the most important questions you can ask your realtor is:

What type of Internet exposure will my property receive?

The Importance of the Power of the Internet

It is important to understand that not all real estate firms and/or REALTORS® appreciate the power of the Internet. In short, some real estate companies and real estate agents simply do not have the Internet presence to ensure that the maximum number of buyers will see your property.

In addition, it is important to understand that even the best REALTOR® cannot guarantee a strong Internet presence if the company for which he or she works does not employ strong Internet marking tools.

For example, a quick search on Denver real estate should yield the real estate firm’s website in one of the first few search results. If it does not, chances are buyers who are looking for Denver homes will not see your property.

Because industry estimates have the percentage of buyers who use the Internet to shop for a home at a whopping 90 percent, it is more important than ever to find a real estate firm who has a strong standing in Internet search results.

Beyond the real estate firm, you will likely want to ask your realtor if he or she uses any other Internet tools to guarantee marketing exposure, such as guest blogging and a personal website.

A Portrait of Today’s Buyer

Today’s buyers are considered “armchair buyers,” meaning that they do the majority of their searching from the comfort of their home and through the use of the Internet. And if your home doesn’t pop up when they perform Internet searches, you could be missing out on a potential sale.

Selling a home in today’s market requires more than just a multi-list placement; your realtor and the firm for which your realtor works must have a great internet presence and a firm understanding of what it takes to appear on top with the major search engines.

Don’t assume your REALTOR® and the company for which he or she works is a leader in Internet searches! Ask questions and perform your own Internet searches so you can be sure the company and realtor you choose to work with is a contender in real estate marketing.

Author Bio:  Richard is the CEO & Broker of VIP Realty, The Premier Firm in Real Estate. Our offices focus on the Fort Worth real estate & Dallas real estate markets. To keep up-to-date with the North Texas condo market visit our Dallas condos page.

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Five Simple Repairs to Help You Sell Your Home More Quickly

Simple Repairs To SellIf you hope to get your home sold quickly and at a reasonable price, making certain repairs and upgrades is essential. Not only will the right repairs help to grab a potential buyer’s attention, but it will also help to set your home apart from other homes on the market. Given the current state of the housing market, it has never been more important than now to find ways to make a home appeal to potential buyers. Whether selling San Antonio TX real estate or a home in Denver, you don’t have to spend a great deal of money to make this happen. In fact, here is a look at five simple repairs you can make to help your home sell faster.

Repair #1: Create Curb Appeal

One of the most important steps you can take toward making your home more appealing is to create curb appeal. Curb appeal refers to the impression the house makes on potential buyers when they view it from the street. To create curb appeal, make sure all of the windows are thoroughly washed, replace any broken or cracked window panes, repair torn screens and repaint the front door. Adding a pot of flowers on the front step or placing a wreath on the door during the winter months will also add a nice touch.

Repair #2: Expand the Outdoors

As part of the process of creating curb appeal, you should also make sure your yard and landscaping is properly maintained and inviting. This includes mowing, raking and edging the yard as well as pruning and shaping the trees and shrubbery. Setting up an outdoor living area is also a good idea, as a growing number of buyers are looking for ways to get more use out of their yards. Simply setting up a picnic table and chairs is an inexpensive and easy way to accomplish this task.

Repair #3: Fix the Driveway

Since your driveway is one of the first things the buyer will see when pulling into your yard, you should take care to ensure it is in excellent condition. If there are any cracks or stains, be sure to repair or remove them. You should also edge the sides, pull any weeds and sweep and wash away the debris.

Repair #4: Tend to Walls and Floors

On the inside of the home, be sure to tend to the walls and floors. As a homeowner, it is easy to grow accustomed to peeling paint, loose wallpaper, dingy carpets and cracked floor tiles. Potential buyers, however, will not be so forgiving. Not only will they mentally deduct from their offer when they see these necessary repairs, but it will also make them question the overall condition of the home and its major systems. Therefore, it is in your best interest to make repairs to these areas before you put the home on the market.

Repair #5: Go Neutral

When transforming a house into a home, the process typically involves adding personal elements such as photographs and mementos. It may also include painting the walls a certain color or choosing carpeting with an interesting design. While these personal touches may have made your home more personal and inviting to you, the same may not be true for potential buyers. Therefore, one way you can make your home sell more quickly is to de-personalize it by selecting neutral colors and removing your personal keepsakes. Simple tasks such as repainting the walls or installing new carpeting in neutral colors can go a long way toward helping you get your home sold.

About The Author – Richard Soto specializes in the San Antonio area, including Boerne real estate, as a REALTOR® with VIP Realty in San Antonio, TX.

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5 Home Selling Tips that Work

Are you trying to sell your home? Given the current state of the economy, many people think selling a home is virtually impossible. Whether it be Denver or Potomac real estate, it’s true that selling a home is more difficult in today’s economy – yet it is still possible to get your home sold fairly quickly if follow these 5 home selling tips.

Home Selling Tip #1: Set the Right Price

The first step toward getting your home sold is to set the right price for your home. If you set the price too high, you will effectively eliminate a large group of potential buyers. As a result, your home will likely sit on the market for quite a long time. Not only will this be frustrating to you, but sitting on the market for too long will also cause your home to go stale. As a result, you will have no other choice but to pull it off the market for awhile before reintroducing it at a lower price. When setting the price, be sure to consider the going rate for comparable homes in your area.

Home Selling Tip #2: Make Necessary Repairs

Unless they are looking for a fixer-upper, no one wants to purchase a home that requires repairs. Therefore, you will need to make all necessary repairs before you put your house on the market. On the plus side, making these repairs should also increase the value of your home. So, do yourself a favor and make sure your home will pass a home inspection before you try to sell it.

Home Selling Tip #3: Stage the Home

“Staging” refers to the process of taking steps to make your home more appealing to potential buyers. Your goal is to appeal to all of the buyer’s senses so he or she feels “at home” in your house. Things you can do to stage your home include:
• Remove all clutter, including extra furniture, in order to create a more open, airy appearance
• Remove personal items and other features that are unique to your style and taste
• Place potted flowers near the entrance way and make sure all of the landscaping is neat and trim
• Open up the windows to let in the natural light and turn on the lights throughout the home
• Light scented candles or bake chocolate chip cookies before the potential buyer visits the home

Home Selling Tip #4: Use the Internet

The Internet is an excellent resource for reaching potential buyers and for sharing information about your home. The vast majority of today’s buyers do at least some research on the Internet, so be sure your home is featured online and that your ad includes high-quality photos of your home.

Home Selling Tip #5: Hire a Realtor

When selling a home, it is always a good idea to hire a Realtor to help with the process. Not only can a Realtor help you with the first four tips, but he or she also has the expertise necessary to negotiate on your behalf and to complete the necessary paperwork. While it may seem counter intuitive, many people find that they are actually able to walk away with more money in their pocket after hiring a Realtor.

About The Author – Kevin Koitz is a Washington DC native & Realtor and specializes in Bethesda homes for sale.

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