Selling a home in today’s market is all about the Internet; or, more specifically, the Internet exposure. Because of this, one of the most important questions you can ask your realtor is:
What type of Internet exposure will my property receive?
The Importance of the Power of the Internet
It is important to understand that not all real estate firms and/or REALTORS® appreciate the power of the Internet. In short, some real estate companies and real estate agents simply do not have the Internet presence to ensure that the maximum number of buyers will see your property.
In addition, it is important to understand that even the best REALTOR® cannot guarantee a strong Internet presence if the company for which he or she works does not employ strong Internet marking tools.
For example, a quick search on Denver real estate should yield the real estate firm’s website in one of the first few search results. If it does not, chances are buyers who are looking for Denver homes will not see your property.
Because industry estimates have the percentage of buyers who use the Internet to shop for a home at a whopping 90 percent, it is more important than ever to find a real estate firm who has a strong standing in Internet search results.
Beyond the real estate firm, you will likely want to ask your realtor if he or she uses any other Internet tools to guarantee marketing exposure, such as guest blogging and a personal website.
A Portrait of Today’s Buyer
Today’s buyers are considered “armchair buyers,” meaning that they do the majority of their searching from the comfort of their home and through the use of the Internet. And if your home doesn’t pop up when they perform Internet searches, you could be missing out on a potential sale.
Selling a home in today’s market requires more than just a multi-list placement; your realtor and the firm for which your realtor works must have a great internet presence and a firm understanding of what it takes to appear on top with the major search engines.
Don’t assume your REALTOR® and the company for which he or she works is a leader in Internet searches! Ask questions and perform your own Internet searches so you can be sure the company and realtor you choose to work with is a contender in real estate marketing.
Author Bio: Richard is the CEO & Broker of VIP Realty, The Premier Firm in Real Estate. Our offices focus on the Fort Worth real estate & Dallas real estate markets. To keep up-to-date with the North Texas condo market visit our Dallas condos page.